via Hanoi Times, 24 May 2023: Truong Minh Tien, Chairman of the UNESCO Hanoi Association, emphasizes the importance of collaboration between the cultural and tourism sectors to create new heritage tours, train knowledgeable staff, promote cultural heritage, and address infrastructure and resource challenges, in order to capitalize on Hanoi’s rich legacy and boost tourism.
Cultural heritage is one of Hanoi’s strengths. The capital’s tourism and culture departments have worked together for many years to develop programs to utilize heritage values for tourism purposes.
The Center for Scientific and Cultural Activities Van Mieu (Temple of Literature) – Quoc Tu Giam (Vietnam’s first university) has cooperated with the Vietnam National Museum of Fine Arts to launch a tourism product with the theme “Tradition of Respect for Studiousness”. The journey to experience the 90-minute night tour at the Imperial Citadel of Thang Long helps visitors visualize a part of Vietnam’s history from the 7th to the 19th century, during the dynasties of Dai La, Ly, Tran, Mac, Le, and Nguyen.
In addition, intangible cultural heritage is also a “gold mine” for tourism development. In particular, the Vietnam Tuong (Classical Opera) Theatre organized a program, “Introducing the Art of Tuong to Tourists” at the Hong Ha Theatre in Hoan Kiem District on weekends. The Vietnam Cheo Theatre, in cooperation with tour operators, launched the Cheo art performance program and included it in tours.