Red Bull apologises for desecrating Borobudur

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Red Bull ad at Borobudur. Source: Rappler 20160630

Drink brand Red Bull issues an apology for desecrating Borobudur by filming an unauthorised commercial at the sacred site.

Red Bull ad at Borobudur. Source: Rappler 20160630

Red Bull ad at Borobudur. Source: Rappler 20160630

Red Bull apologizes to Indonesia over offensive ad
AFP, via Rappler, 30 June 2016

Red Bull has publicly apologized for shooting a commercial in which an athlete performed acrobatic stunts across one of Indonesia’s ancient holy temples, an official said Thursday, June 30.

The energy drink manufacturer issued an apology in national newspapers admitting it shot the video at the 9th-century Borobudur temple “without permission from the appropriate authorities”.

The video – in which a famous “free running” athlete is shown jumping between the temple’s stone stupas – triggered outrage in Indonesia, where Borobudur is a revered Buddhist site and national icon.

Full story here.

Categories: Borobudur Indonesia

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