Drink brand Red Bull issues an apology for desecrating Borobudur by filming an unauthorised commercial at the sacred site.
Red Bull ad at Borobudur. Source: Rappler 20160630
Red Bull apologizes to Indonesia over offensive ad
AFP, via Rappler, 30 June 2016
Red Bull has publicly apologized for shooting a commercial in which an athlete performed acrobatic stunts across one of Indonesia’s ancient holy temples, an official said Thursday, June 30.
The energy drink manufacturer issued an apology in national newspapers admitting it shot the video at the 9th-century Borobudur temple “without permission from the appropriate authorities”.
The video – in which a famous “free running” athlete is shown jumping between the temple’s stone stupas – triggered outrage in Indonesia, where Borobudur is a revered Buddhist site and national icon.
Full story here.
Energy drink manufacturer Red Bull filmed an advertisement at the World Heritage Site of Borobudur, featuring a parkour sequence with people jumping off the walls of the ancient monument. The authorities, needless to say, were not amused. Not cool, Red Bull!
Red Bull lambasted for unlicensed filming at Indonesia’s Borobudur temple
Jakarta Post, 23 March 2016
The Borobudur Conservation Agency (BKB) is preparing an official complaint against the manufacturer of energy drink Red Bull regarding an advert that has aroused the ire of the citizenry and netizenry of Yogyakarta.
BKB head Marsis Sutopo said the video was shot at the world heritage Borobudur temple without the permission of the Culture and Education Ministry.
‘Engaging in parkour at Borobudur temple is absolutely not recommended as it could damage the stone formation and the temple’s structure. It fails, moreover, to show respect for the sacred building,’ Marsis said.
Full story here.