via Bangkok Post, 13 March 2018:
The Culture Ministry is riding on the huge popularity of a new TV drama series to further promote Thai culture and tourism in Ayutthaya.
Source: Culture Ministry taps popularity of megahit TV series
via Bangkok Post, 11 Mar 2018: An ongoing Thai TV series has made Ayutthaya popular again. I’ve seen bits of the TV show, and it’s more of a romantic comedy than a historical drama, which has added to the appeal to the show!
Ayutthaya: The ruins and historical sites in this central plains province are a must-see in every guide book, but this ancient former capital is being taken by storm since the premiere of TV series Buppaesannivas (Destiny), a historical fantasy.
Source: Hit TV series brings tourists and traffic to Ayutthaya